I love my iPod Touch. It's the single most impressive gadget that I own. All the features, the functions, the ability to surf the internet while listening to music and writing my emails. It's awesome.
When you buy an iPod, or any Apple product, it's beautifully packaged. As soon as you open the fresh smelling box, you are greeted with the famous words: "Designed by Apple in California."
Notice the word: Designed.
Not 'Made', not 'Created', not 'Assembled'... Designed.
After it has been designed, it is then actually made in China. Just like your hair system.
Imagine if Apple, instead of selling iPod's through their retail stores, and other well known homegrown outlets, decided to market them differently, without changing the price, or calling them iPods, or even saying they were made by Apple at all:
"Get your iPod style MP3 Player, Factory Direct from China!"
It would feel weird. Even if it was the exact same thing, it still wouldn't be Apple. You would still want that Apple Experience. The fresh smelling box. The yearly keynote speech. The hype about new features. The whole process contributes to your feeling of value, of being 'officially Apple'. Simply getting the latest iPod in the mail from China - and having to pay the same amount of money for it - would make you feel it was somehow less worthy.
This is the same process you are subjected to with hair salons. You paid a lot. You want to see plush salons. Important people, supposedly experts in the field. Brochures, consultations and maybe even men in white coats explaining the process of your hair system. You want an experience.
But hair systems are different to iPods. The average hair system will last you 3 months, not 5 years. iPods are a branded fashion statement that deliver numerous benefits. Hair systems don't. Sure, they make you look and feel better about your appearance, but after that you don't want anyone knowing you even have one, let alone where you got it. There's no such thing as an 'undetectable iPod'.
All that matters to you is: Does my hair look and feel great? Because if it does, you won't be running around shouting about it to everyone; it's already done its job perfectly. There's no 'brand effect' required. Its just about results.
So you may as well pay less. Way less. Even the very cheapest of hair replacement companies is capable of creating a passable hair system for the price (although the quality and workmanship can often be shoddy). Paying rock bottom may be a risk, but the Easypiece Insider proves that higher quality manufacturers can still be enjoyed at a very reasonable price.
Companies like Apple have earned the right to give you a more expensive brand experience because it genuinely adds value; they created a unique line of products themselves and they last a long time too. Hair system salons haven't earned that right as authentically.
That's why mail direct hair companies are successful, despite such limited budgets. They appeal to people who see through the hype. They do without the hollow branding. They focus on the important factor - the result for you. Not so much the profit for them.
Because in the end, it's all Made in China. But it's who makes it for you in China that really counts. You'll learn more about that in your next edition of the Easypiece Insider...
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